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Marketo Engagement Programs

Marketo Engagement Programs Engagement Programs are what email geniuses use to nurture their leads. These programs automate emails sends based on activity from the lead. Engagement Programs are the in general the most complicated portion of the Marketo certification...

Setting Up Marketo Lead Scoring

Subscribe To Emails Free Tips and Tricks on Lead Scoring   When I’m asked what Marketo does, one of the first descriptions that comes up is that Marketo is a lead generating machine. The best way it does that is through lead scoring. I’ve used a few lead...

Using WordPress to Drive SEO

Whereas before SEO was just a component of digital marketing, now search engine optimization is a crucial and intergrated portion of successful and ongoing digital marketing strategy.   I didn’t understand how important SEO is to marketing strategy until I...