Google Adwords

Google. What can you say about a company that became a commonly used verb? My opinion is that Google Adwords a great way for a digital marketer to generate leads, if used correctly. From the colorful video and banner ads you see with Google Display Ads, to the catchy slogans you find with Google Search Ads,to the items that call out to you with Google’s Shopping Ads, Google provides you the variety you need to hook and capture your target audience.

The more you understand Google ppc methods, the better. If you take time to learn advanced practices and add more long-tailed keywords (unique but popular search terms), you will see yourself spending less, but getting more and better quality leads. Use Google Adwords and Google Analytics together and you have a goldmine of historical information with which to evaluate your keywords (the building block of good Google Adwords) with. As long as you have somewhat of a budget, relevant keywords, and good keyword, ad copy, and landing page alignment, you will get quality leads from Google. Take time regularly to learn Google’s channels such as dynamic search ads, call only ads, analytics 360, and Webmaster tools. Every journey is a worthwhile adventure.

Below are what I find are the best resources for learning Google Adwords

1. Kissmetrics: Kissmetrics has an article that you need to read before beginning your first campaign. The article is titled “Are You Making These 10 Common Google AdWords Mistakes?” and gives the wisdom to save you dollars and heartache. Simple advice such as use negative keywords and the correct match types to A/B testing your ad copies will help you achieve your first successful Adwords campaign.
2. Google Partners Assessment Study Guides: Google has studied guides to help you understand fundamentals and different networks such as the search and display networks. The Study Guides have a comprehensive material and best practices, and some even have short and fun videos explaining a feature of the Google application.
3. Brad Geddes: Brad Geddes is one of the first Google Advertising Professionals and an expert at Adwords. His book “Advanced Google AdWords” is a great resource showing you various techniques and examples for building out keywords, ad copies, ect. The book is also great at describing bidding strategies and which maybe best for you.
4. GyaniAkash: This is a free and good resource if you are studying for a Google Adwords exam. It gives you relevant questions and explanations to keep you prepare for the big day.

Learn more about Google Adwords from Digital Marketing Techie:

Below are my other resources related to these Google marketing tools. Stay tuned or subscribe to emails for more information:

How to Drive Leads and Still Maintain a Sane Google Adwords Budget

Image courtesy of Brad Smith via AdEspresso by Hootsuite.