by admin | Jun 10, 2018 | CRM, Marketing Automation, Marketo, Salesforce
Subscribe To Emails Free Salesforce Marketo Sync Tips and Tricks Marketo to Salesforce integration is a big mystery. Marketo talks about it, but only when needed and not too often. When I first started as a Marketing Automation Specialist, a coworker told me that...
by admin | Jun 10, 2018 | Marketing Automation, Marketo
Marketo Smart Campaigns The backbone of Marketo marketing automation is the smart campaign. Smart campaigns are Marketo’s automation rules. While studying for the Marketo Certified Expert Exam, Marketo smart campaigns and programs were the most difficult...
by admin | May 19, 2018 | Marketing Automation, Marketo, Pardot
Before you worry about open rates and click through rates, consider your delivery rate. I remember the frightful day that Pardot confronted me and told me that I was on their warning list. Our email bounce rate was too high and Pardot threatened to suspend my...
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