by admin | May 19, 2018 | CRM, Salesforce
Marketing and Sales can have a good relationship. Believe the concept, act upon the idea, and it will come true. After my first few years of Salesforce reporting, I discovered a piece of gold. It’s called the Leads with Converted Leads report. It’s the...
by admin | May 19, 2018 | Marketing Automation, Marketo, Pardot
Before you worry about open rates and click through rates, consider your delivery rate. I remember the frightful day that Pardot confronted me and told me that I was on their warning list. Our email bounce rate was too high and Pardot threatened to suspend my...
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