Google Analytics

Google. What can you say about a company that became a commonly used verb? My opinion is that Google Analytics is the best free way for a digital marketer to measure inbound lead progress. From the summary visitor information to the detailed information on channels and sources, Google Analytics will help you see where the leads are coming from, so that you can modify your lead generation strategies towards more of what works!

The more you understand Google Analytics, the better, but I definitely learned it a little as a time. So here’s a question? How do you earn your Google Analytics certification? One bite at a time.

Lastly, use Google Adwords and Google Analytics together and you have a goldmine of historical information with which to evaluate your keywords (the building block of good Google Adwords) with.

Below are what I find are the best resources for learning Google Analytics.

1. Google Analytics Academy: Google has a series of free videos and documents that teach you about the product. Your first bite would be the course on Google Analytics for Beginners. Check out the other resources below before you take your last bite of Advanced Google Analytics. Then you will be ready to take your certification test.
2. Measureschool: Measureschool created a series of practice videos on measuring your digital marketing results, including through Google Analytics. Watch these videos to also learn about related Google products such as Tag Manager and Data Studio.
3. Brian Clifton: Brian Clifton is is an internally recognized Google Analytics expert. His book “Advanced Web Metrics with Google Analytics” is a great foundational resource showing you everything from it’s evolution from Urchin, to basic reports, to customizations, to best practices.
4. Google Analytics Made Easy: Simon Koss is a Google Analytics expert teaching on Udemy. If you need a short course to cover Google Analytics Basics, this is the course for you. It’s only two hours long, but is a great comprehensive course.

Learn more about Google Analytics from Digital Marketing Techie:

Below are my other resources related to these Google marketing tools. Stay tuned or subscribe to emails for more information:

Image courtesy of Brad Smith via AdEspresso by Hootsuite.